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Imparja TV and Northern Territory Government
This television community service announcement featured Melbourne football club and trachoma ambassador Liam Jurrah and the trachoma elimination mascot Milpa (meaning 'eyes') promoting the message of Clean face, strong eyes as part of the Trachoma Elimination Social Marketing Campaign.
It aired on Imparja TV, Alice Springs, on the 1 January 2012 and was screened in total 40 times per week until the 1st of August 2012. This announcement ran for 30 seconds and reached most of remote Australia.
Australian Indigenous HealthInfoNet abstract