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Imparja Creative
Imparja TV and Northern Territory Government
Alice Springs
Audiovisual
This television community service announcement features Melbourne football club and trachoma ambassador Liam Jurrah and the trachoma elimination mascot Milpa (meaning 'eyes') promoting the message of Clean face, strong eyes as part of the Trachoma elimination social marketing campaign.
It commenced airing on Imparja TV, Alice Springs, on the 1 January 2012 and will be screened in total 40 times per week until the 1st of August 2012. This ad runs for 30 seconds and reaches most of remote Australia.
Australian Indigenous HealthInfoNet abstract
