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Alcohol Education and Rehabilitation Foundation, South West Women’s Health and Information Centre
Alcohol Education and Rehabilitation Foundation
This video clip was produced by the South West Women's Health and Information Centre (SWWHIC). SWWHIC received a grant from the Alcohol Education and Rehabilitation Foundation (AERF) in 2009 to produce a video advertisement on Fetal alcohol spectrum disorder (FASD). The advertisement is intended as an educational resource for the public, to highlight the risk of drinking alcohol during pregnancy and breastfeeding.
A focus group contributed to the advertisement's message, which aimed to be positive and empowering for pregnant and breastfeeding women and was conveyed as: 'If you're pregnant or breastfeeding, there is no known safe level of alcohol consumption'. The advertisement features local talent from different cultures including a Noongar Elder, and was filmed in Bunbury, Western Australia.
Abstract adapted from the Telethon Institute of Child Health Research
Telethon Institute for Child Health Research
PO Box 855
West Perth WA 6872
Ph: (08) 9489 7724
Fax: (08) 9489 7700