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This campaign was initiated in a bid to reduce Aboriginal road deaths. It is aimed at drivers in Aboriginal communities in the Northern Territory. The campaign is managed by Aboriginal community police officers. It includes an interactive poster in English and local languages (see programs and projects listing for In-language road safety campaign), soon to be backed up with radio messages and community meetings.
This report by the SBS Indigenous affairs program, Living black, examines the incidence of Indigenous road fatalities in the Northern Territory, where Aboriginal people are far more likely to be killed and injured in road accidents than non-Indigenous Australians.
Australian Indigenous HealthInfoNet abstract