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The Event support program (ESP) aimed to raise awareness and understanding of tobacco smoking issues for Aboriginal and Torres Strait Islander Queenslanders, and promote a positive attitude towards a smoke-free lifestyle.
The program helped community groups stage sporting and cultural events through the provision of small grants and resources that promoted culturally effective anti-smoking messages.
The key ESP messages developed by north Queensland Aboriginal and Torres Strait Islander communities were:
Event organisers are required to enter into a contract before grants were provided, and an evaluation of recall of the anti-smoking messages was conducted at each event.
Abstract adapted from Queensland Health
Alcohol, Tobacco and Other Drugs
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