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Broome Aboriginal Media created a media promotions strategy incorporating television and radio adverts focused on Fetal alcohol spectrum disorder (FASD). This is aimed to raise awareness in the Aboriginal and Torres Strait Islander Kimberley community, in Western Australia, of the preventative measures and outcomes of FASD.
The series of TV and radio commercials used a peer-to-peer approach that incorporated the language of the region, and aimed to assist in the prevention of FASD, and raise awareness of people affected by FASD and the impact it has on lives.
Abstract adapted from the Foundation for Alcohol Research and Education
Foundation for Alcohol Research and Education
Level 1, 40 Thesiger Court
Deakin ACT 2600
PO Box 19
Deakin West ACT 2600
Ph: (02) 6211 8600
Fax: (08) 6232 4400