Swap it don't stop it

• Reach:

  National

• Focus area:

  Mainstream with Indigenous content

• Status:

  Current

• Evaluated:

  No

Overview

Swap it don't stop it is a new national campaign and forms phase two of the Measure Up campaign. The campaign builds on the awareness created by the Measure Up campaign and shows people how they can make small lifestyle changes to improve their health. The campaign is focused on promoting the simple, everyday changes people can make to get them on their way to a healthier lifestyle without losing all the things they love.

The key messages for this campaign are:

• making small changes and setting realistic goals with help, you can achieve change
• just swapping some food choices for healthier options and looking for opportunities to be physically active does not mean you have to stop doing what you enjoy
• achieving even small changes toward your goal is worth celebrating.

Abstract adapted from the National Heart Foundation of Australia

Links

• View information: Swap it Indigenous information
• View contact details: Swap it, don't stop it
• View website: National Heart Foundation of Australia (Heart Foundation)
• View website: Swap it don't stop it
• View website: Swap it, don't stop it WA