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Swap it don't stop it is a new national campaign and forms phase two of the Measure Up campaign. The campaign builds on the awareness created by the Measure Up campaign and shows people how they can make small lifestyle changes to improve their health. The campaign is focused on promoting the simple, everyday changes people can make to get them on their way to a healthier lifestyle without losing all the things they love.
The key messages for this campaign are:
Abstract adapted from the National Heart Foundation of Australia