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The Which way our way: a strong community way campaign was developed to address alcohol related harm in North Queensland Indigenous communities. In response to the Closing the gap strategy, formative research was undertaken in 2006 with Indigenous community members living in North Queensland to develop an appropriate strategy to reduce alcohol related harms. The result of this research was the development and implementation of the Which way our way: a strong community way campaign. The campaign consists of two components:
The campaign was launched at the 2009 Laura Aboriginal Dance Festival. The social marketing component of the campaign has been implemented through a range of media and creative materials which have been distributed to local communities. Funding has also been provided for the implementation of local alcohol harm reduction projects.
Abstract adapted from Queensland Health
Queensland Health Building
147-163 Charlotte Street
Brisbane Qld 4000
Ph: (07) 3234 0111
The 'Which way our way': a strong community way campaign was developed to address alcohol related harm in North Queensland Indigenous communities. A range of media and creative materials were developed as part of this campaign. This video was produced to promote Indigenous people's participation in positive community activities, in order to prevent harmful behaviour like alcohol use.
Australian Indigenous HealthInfoNet abstract
