National eye health awareness campaign

• Reach:

  National

• Focus area:

  Mainstream with Indigenous content

• Status:

  Current

• Evaluated:

  No

Overview

The National eye health awareness campaign is an initiative of the Australian Government to promote eye health for people; aged over 40 years, who have diabetes, who have a family history of eye disease, or are Aboriginal or Torres Strait Islander. It aims to:

• improve public awareness about the risk factors for avoidable blindness and vision loss
• highlight the benefits of early detection and treatment
• educate Australians about the types of eye health care services available

Australian Indigenous HealthInfoNet abstract

Related publications

National Eye Health Awareness Campaign (2009)

You can’t spot eye disease [radio and print advertisements].

: Department of Health and Ageing

These print and radio advertisements communicate to Indigenous Australians over 40 years of age the importance of eye checks in order to avoid eye and sight problems. The advertisements emphasise that there may be no indication of potential problems while also listing common symptoms. Readers and listeners are additionally referred to further information on the Australian government's National eye health awareness campaign website.

Australian Indigenous HealthInfoNet abstract

• Links
• View resource: You can’t spot eye disease [female print advertisement] (PDF - 160.0 KB)
• View resource: You can’t spot eye disease [male print advertisement] (PDF - 1.0 MB)
• View resource: Indigenous radio advertisement [mp3]
• View resource: Indigenous radio advertisement [WAV]
• View information: Campaign material
• View information: National Eye Health Initiative

Australian National Audit Office (2009)

Independent report on the National Eye Health Awareness Campaign 2009.

Canberra: Australian National Audit Office

• Links
• View abstract: Independent report on the National Eye Health Awareness Campaign 2009
• View report: Independent report on the National Eye Health Awareness Campaign 2009 (PDF - 1.0 MB)
• View website: Australian National Audit Office

Links

• View website: National eye health awareness campaign