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Adelaide Crows players are spreading the word about eye health in the far north of South Australia by promoting the club's My eye health campaign in the APY lands in September 2011. Earlier this year, the Crows' Indigenous players joined forces with the Sight for All organisation to film a music video entitled Eyes, which was used to promote eye hygiene.
AFL players need to make the right split second decisions during a football match, that's why the Crows know the health of their eyes is important. Star defender Graham Johncock with team mates Richard Tambling, Richard Douglas and Chris Schmidt, have been joined by club legend Darren Jarman to spread the word about eye health and visit Indigenous children in the APY Lands to teach them the finer art of playing football and educate them on leading a healthy lifestyle.