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An awareness campaign by the New South Wales (NSW) Cancer Institute encourages people to listen out for the symptoms of lung cancer among their family, friends, community and colleagues.
Listen out for lung cancer will focus on communities that have higher than average smoking rates, including Aboriginal communities. Lung cancer is the leading cause of cancer-related deaths in Australia, however if detected early survival rates can be doubled.
'This is an Australian-first campaign, and we can do something about it,' NSW Health Minister Jillian Skinner told reporters at the launch in Sydney. 'If you have a persistent cough that has lasted longer than three weeks, a changed cough, or are coughing up blood ask your GP for referral for a chest x-ray.'
Cancer Institute, NSW Chief Executive, Professor David Currow said lung cancer didn't respect age - and it didn't only affect smokers.The treatment for the disease had improved significantly over the last 30 years, Professor Currow said, and the aim was to increase the survival rate beyond five years.
The $1 million campaign will feature ads on television, radio and newspapers for five weeks from the 17 March 2013. Posters are also available to download from the NSW Cancer Institute's website.
Source: Sky News and New South Wales Cancer Institute