National tobacco campaign - break the chain (2011)

Description

The Break the chain campaign aims to contribute to halving the smoking rate for Indigenous Australians. This resource package has been produced by the Department of Health and is aimed at Indigenous smokers in order to increase awareness of the health impacts of smoking. The campaign will support quit attempts amongst smokers and promote strategies to avoid relapse among quitters. The package contains:

• a TV commercial
• two radio advertisements
• a print advertisement.

Abstact adapted from Department of Health & Ageing

Contact details

Social Marketing Unit
Australian Government Department of Health & Ageing
MDP 303
GPO Box 9848
Canberra City ACT 2601
Ph: 13 78 48 (Quitline)
Email: quitnow@health.gov.au

Links

• View resource: Break the chain print advertisement (PDF - 754.6 KB)
• View resource: Break the chain radio advertisement 1 [MP3 audio]
• View resource: Break the chain radio advertisement 2 [MP3 audio]
• View resource: Break the chain TV commercial [Mpeg video]
• View information: Break the chain print advertisement
• View information: Break the chain radio advertisement 1
• View information: Break the chain radio advertisement 2
• View information: Break the chain TV commercial
• View information: National tobacco campaign - break the chain
• View website: Department of Health and Ageing

Related program(s)

• Tackling Indigenous smoking measure

  The Tackling Indigenous smoking measure is a national action to reduce Indigenous smoking rates in Australia.

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