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Queensland Aboriginal & Islander Health Council
Inception Strategies
Adelaide, SA
Comic
Condoman was first developed in 1987 by a group of Indigenous Health Workers in Townsville. The campaign sought to promote and encourage condom use among Aboriginal and Torres Strait Islanders. The popularity of Condoman has increased over the years, appealing to the wider Australian population and other countries.
In 2009 Condoman was relaunched with a new and modern design. This latest design is the product of a partnership between the Queensland Association for Healthy Communities (QAHC) and the Queensland Aboriginal and Islander Health Council (QAIHC). The campaign has maintained the original catch phrase of 'Don't be shame be game' and the aim is to introduce Condoman to a new generation of Aboriginal and Torres Strait Islanders.
The 2009 Condoman campaign consists of: a poster; 24 page comic book; key ring; and condom pack.
Australian Indigenous HealthInfoNet abstract
