In-language road safety campaign

• Reach:

  NT

• Focus area:

  Indigenous

• Status:

  Completed

• Evaluated:

  No

Overview

The In-language road safety campaign aims to overcome the language and literacy challenges faced by many Indigenous people living in the Northern Territory (NT) who may not speak English as their first language.

The campaign involved 52 remote communities and used talking posters; posters with a small speaker that transmitted a recorded message which could be recorded in multiple languages to overcome the language and literacy challenges. The posters featured Australian Football League (AFL) players who spoke of personal or family experiences which resulted from a road accident or tragedy.

The campaign took place in October 2009 and involved Territory Insurance Office (TIO) and NT police.

Contacts

Territory Insurance Office
GPO Box 770
Darwin NT 0801
Ph: 1300 301 833
Fax: (08) 8946 2619
Email: customerservice@tiofi.com.au

Links

• View information: In-language road safety campaign
• View website: Territory Insurance Office