Aboriginal and Torres Strait Islander Go for 2 and 5 ® campaign

• Reach:

  QLD

• Focus area:

  Indigenous

• Status:

  Completed

• Evaluated:

  No

Overview

The primary message of the campaign is to eat plenty of fruit and vegetables. Secondary messages relate to alternatives to fresh fruit and vegetables (tinned and frozen), the use of bush tucker, and the health benefits of eating plenty of fruit and vegetables.

Opals basketball player and Olympic silver medallist, Rohanee Cox is spokesperson for the campaign.

Campaign resources include:

• shopping bags featuring 'vege-man'
• t-shirts featuring 'vege-man'
• drink bottles featuring bush-tucker (lilly pilly, desert lime, and yam)
• stickers featuring bush-tucker (lilly pilly, desert lime, yam, and Burdekin plum)
• posters
• Living strong healthy lifestyle cookbook.
  

Australian Indigenous HealthInfoNet abstract

Contacts

Healthy Living Branch
Queensland Health
Ph: (07) 33289244
Email: swapit_qld@health.qld.gov.au

Links

• View resource: Healthy lifestyle cookbook (PDF - 2.7 MB)
• View resource: Rohanee Cox radio ad [script] (PDF - 55.3 KB)
• View resource: Slam dunk fruit and veg [press ad] (PDF - 562.1 KB)
• View resource: TV Community service announcement [script] (PDF - 319.1 KB)
• View resource: Rohanee Cox radio ad
• View information: Aboriginal and Torres Strait Islander Go for 2 and 5 ® campaign
• View information: Aboriginal and Torres Strait Islander Go for 2 and 5 ® campaign promotional resources
• View information: How to order resources
• View contact details: Aboriginal and Torres Strait Islander Go for 2 and 5 ® campaign
• View website: Go for 2 and 5