Australian Football League Central Australian responsible alcohol strategy

• Reach:

  NT

• Focus area:

  Indigenous

• Status:

  Completed

• Evaluated:

  Yes

Overview

The goal of this Central Australian program was to reduce alcohol-related harms at Australian Football League matches and to promote responsible consumption and healthy lifestyles to youth participating in Australian Rules Football in Central Australia.

The program was initially funded by the Alcohol Education and Rehabilitation Foundation Ltd (AERF) for two years ending in 2007. The success of the program resulted in unintended negative consequences: a decrease in spectators at games; a decrease in canteen revenue; and falling sponsorship, necessitating discussion with government and others about strategies to ensure the longevity of the program.

Contacts

AFL Central Australia
AFLCA Office
Traeger Park Football Oval (off Speed Street)
Alice Springs NT 0870
PO Box 379
Alice Springs NT 0871
Ph: (08) 8952 1670
Fax: (08) 8953 1289

Foundation for Alcohol Research and Education Ltd
Level 1, 40 Thesiger Court
PO Box 19
Deakin ACT 2600
Ph: (02) 6122 8600
Fax: (02) 6232 4400
Email: fare@fare.org.au

Evaluated publications

Mentha R, Wakerman J (2009)

An evaluation of the Australian Football League Central Australian Responsible Alcohol Strategy 2005-07.

Health Promotion Journal of Australia; 20(3): 208-213

• Links
• View abstract: An evaluation of the Australian Football League Central Australian Responsible Alcohol Strategy 2005-07
• View website: Health Promotion Journal of Australia

Links

• View website: Australian Football League Central Australia
• View website: Education and Rehabilitation Foundation Ltd (AERF) [now known as Foundation for Alcohol Research and Education (FARE)]