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Australian Football League Central Australian responsible alcohol strategy



The goal of this Central Australian program was to reduce alcohol-related harms at Australian Football League matches and to promote responsible consumption and healthy lifestyles to young people participating in Australian Rules Football in Central Australia.

The program was initially funded by the Alcohol Education and Rehabilitation Foundation Ltd (AERF) for two years ending in 2007. Survey data indicated a decrease in alcohol related violence, improved spectator behaviour and decreased spectator attendances. However; the success of the program resulted in unintended negative consequences including a decrease in spectators at games; a decrease in canteen revenue; and falling sponsorship. The decreased revenue has raised serious issues about sustainability of the alcohol intervention, and stimulated discussions with government and others about strategies to maintain this important alcohol reduction policy.

Abstract adapted from Health Promotion Journal of Australia


AFL Central Australia
AFLCA Office
Traeger Park Football Oval (off Speed Street)
Alice Springs NT 0870
PO Box 379
Alice Springs NT 0871
Ph: (08) 8952 1670
Fax: (08) 8953 1289

Foundation for Alcohol Research and Education Ltd
Level 1, 40 Thesiger Court
PO Box 19
Deakin ACT 2600
Ph: (02) 6122 8600
Fax: (02) 6232 4400

Evaluated publications

Mentha R, Wakerman J (2009)

An evaluation of the Australian Football League Central Australian Responsible Alcohol Strategy 2005-07.

Health Promotion Journal of Australia; 20(3): 208-213


Last updated: 6 November 2014
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