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In September 2009 the Jimmy Little Foundation launched the Uncle Jimmy's Thumbs up! program to promote healthy eating education and information. The Thumbs up! program is aimed at Indigenous school age children 5 to 16 years of age. It hopes to encourage them to make better and healthier food choices particularly in regard to drinking adequate amounts of water daily instead of sweet sugar laden fizzy drinks, and also to promote the importance of eating more fruit and vegetables as snacks, rather than choosing junk foods.
The Jimmy Little Foundation and the Fred Hollows Foundation, in association with project partners ALPA (Arnhem Land Progress Association), the Australian Red Cross and the Northern Territory Department of Education piloted the program in four remote communities:
Thumbs up! continues to be rolled out in schools and communities across Arnhem land and the Northern Territory with signage and Jimmy Little Thumbs up! messages in all ALPA and Outback Stores cross the Northern Territory and soon in stores in Western Australia and South Australia and Far North Queensland.
The program uses music and multimedia workshops, concerts and cooking with senior community women to get the message across to the children.
Abstract adapted from The Jimmy Little Foundation
The Jimmy Little Foundation
PO Box 3153
Asquith NSW 2077
Ph: (02) 9476 0074