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Tomorrow People



Tomorrow People was part of the Australian Better Health Initiative's Measure Up campaign, which was a joint Australian, State and Territory government health initiative.

Tomorrow People was about Aboriginal and Torres Strait Islander people being healthier and living longer - today, tomorrow and in the future.

There was a website that explained how improvements could be made to improve overall health, by making a few simple changes to eating habits and by being more active in daily life.

The catchphrase was: Tomorrow People starts today. Do it for our kids - do it for our culture.

The initiative ceased in 2013.

Abstract adapted from Department of Health


Department of Health
National Office
Sirius Building
Furzer Street
Woden Town Centre ACT
GPO Box 9848
Canberra ACT 2601
Ph: 1800 020 103 or (02) 6289 1555

Related publications

Tomorrow people (2008)

Australian Better Health Initiative

This resource package is part of the Australian better health initiative's Measure up campaign, a joint federal, state and territory health initiative. Tomorrow people focuses on how Aboriginal and Torres Strait Islander people can be healthier and live longer. The website has information about how people can improve their health by making a few simple changes to eating habits, and by being more active in daily life. This information includes:

There are posters and radio interviews with well-known Indigenous sports people and media personalities, and a booklet, that promote the messages on the website.

Copies of this resource are not available in hardcopy. The PDF of the booklet and poster can be downloaded from the links below and the advertorials and interviews can also be viewed online.

Australian Indigenous HealthInfoNet abstract


Last updated: 6 September 2017
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