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Fresh for kids

Reach:
NSW
Focus area:
Mainstream
Status:
Not specified
Evaluated:
No

Overview

The Fresh for kids program primarily targets school aged children and its main objective is to increase fruit and vegetable consumption in this age group. Its second objective is to promote a healthy lifestyle that incorporates regular physical activity teamed with a diet rich in fresh fruit and vegetables.
Fresh for kids has a number of core marketing components.
These include:

A canteen / tuckshop program that encourages kids to make healthy choices.
A quarterly 'Canteen Fresh' brochure that provides inspiration and shows that fruit and vegetables can be easy to prepare.

Fresh for kids

Overview

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