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Indigenous road safety advertisements



Since 2006, the Western Australian Road Safety Commission (formerly the Office of Road Safety) and Goolarri Media have forged a strong working partnership to deliver Indigenous-specific road safety messages to the people of the Kimberley in Western Australia.

Goolarri Media was recognised in 2006 and 2007 by winning AVPA (Australian Video Producers Awards) for their drink-driving television commercials. Advertising is written and produced by Aboriginal people for Aboriginal people. Goolarri Media is a not-for-profit media and events organisation based in Broome Western Australia. This nationally recognised organisation produces and delivers television and radio services to the Kimberley region of Western Australia.

Australian Indigenous HealthInfoNet abstract


Road Safety Commission
Level 7, 1 Adelaide Terrace
East Perth WA 6004
Ph: (08) 9323 4688
Fax: (08) 9323 4995

Goolarri Media
7 Blackman Street
PO Box 2708
Broome WA 6725
Ph: (08) 9195 5333
Fax: (08) 9195 5351

Related publications

Indigenous road safety - TV and radio commercials (2011)

Goolarri Media Enterprises

This series of five television commercials promote road safety messages to Aboriginal people of the Kimberley region of Western Australia (WA). The commercials highlight the danger of drinking and driving. Titles include:

The series was written and produced by Goolari Media, an Aboriginal not-for-proft organisation based in Broome, WA.

Australian Indigenous HealthInfoNet abstract


Last updated: 4 April 2016
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