Indigenous road safety advertisements

• Reach:

  WA

• Focus area:

  Indigenous

• Status:

  Current

• Evaluated:

  No

Overview

Since 2006 the Office of Road Safety and Goolarri media have forged a strong working partnership to deliver Indigenous specific road safety messages to the people of the Kimberley. Goolarri Media was recognised in 2006 and 2007 by winning AVPA (Australian Video Producers Awards) for their drink driving television commercials. Advertising is written and produced by Aboriginal people for Aboriginal people. Goolarri Media is a not-for-profit media and events organisation based in Broome Western Australia. This nationally recognised organisation produces and delivers television and radio services to the Kimberley region of Western Australia.

Contacts

Office of Road Safety
Level 10, 40 St Georges Terrace
Perth WA 6000
Ph: (08) 9222 9922
Fax: (08) 9325 2817
Email: ors@mainroads.wa.gov.au

Links

• View information: Indigenous road safety
• View website: Office of Road Safety