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        • » Developing persuasive messages to support rural Aboriginal Australians to quit smoking

Developing persuasive messages to support rural Aboriginal Australians to quit smoking



This research project aims to discover how to best communicate anti-tobacco messages to Indigenous people and help them to quit smoking to improve their cardiovascular health. The focus will be on women who are smoking during pregnancy. The program will also investigate the factors that are important in developing effective, culturally appropriate smoking cessation messages.

The research will also examine how to encourage those individuals who have had several attempts at quitting smoking unsuccessfully and how they can better engage with general practitioners for support so they have access to the benefits of effective, evidence-based treatments.  

It is hoped this research will have broad implications for interventions aimed at reducing smoking rates in the Aboriginal and Torres Strait Islander populations.

The project is led by Dr Gillian Gould from James Cook University with funding from the Heart Foundation. 

Abstract adapted from National Heart Foundation of Australia


Dr Gillian Gould
PO Box 9077
Moonee Beach NSW 2450
Ph: 0403 615 563

Related publications

Gould GS (2013)

A snapshot of the development of anti-tobacco messages for Aboriginal and Torres Strait Islander communities – report from an Australian national survey.

Cairns: James Cook University

This publication reports on a national survey to determine current practices used in the development of tobacco control messages by organisations in Australia providing anti-tobacco programs for Aboriginal and Torres Strait Islander peoples. Forty-seven people from 44 different organisations including Aboriginal medical services, government and non-government organisations, and universities were interviewed about their programs.

This study aimed to fill an important knowledge gap in the way messages and accompanying resources are being produced and disseminated. Analysis of the data gained from the survey will enable contributions towards making future recommendations for best practice. The authors recommend refinement of evaluation, pre-empting cultural challenges, and synergy by partnerships to achieve the goal of closing the gap on Indigenous health caused by tobacco smoking.

Australian Indigenous HealthInfoNet abstract

Gould GS, McEwen A, Watters T, Clough AR, van der Zwan R (2013)

Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis.

Tobacco Control; 22(4): e7


Last updated: 27 May 2015
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