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Australian Indigenous HealthBulletin
 
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No germs on me hand and face washing social marketing campaign

 

Overview

This project aims to reduce rates of respiratory disease among young Indigenous children. It is an extension of the No germs on me television advertising campaign developed in 2008 by the Northern Territory Government Environmental Health Division.

The overall aim of this ongoing campaign is to promote handwashing to prevent faeco-oral transmission of infection among Indigenous populations. New advertisements are currently being developed that promote hand and face washing that focus on interrupting child to child transmission of respiratory infection.

A planned before and after study will evaluate the effectiveness of the campaign in regard to levels of message recall, any increase in levels of knowledge and any behaviour change influenced by seeing the advertisements. 

Abstract adapted from Menzies School of Health Research

Contacts

Menzies School of Health Research
Chief Investigator
Elizabeth McDonald
PO Box 41096
Casuarina NT 0811
Email: elizabeth.mcdonald@menzies.edu.au

Related publications

Menzies School of Health Research (2014)

No germs on me: hygiene resources.

: Menzies School of Health Research

These resources promote hand and face washing, with a focus on controlling child-to-child transmission of respiratory infection to reduce rates of respiratory disease among young Indigenous children.

The resources include:

These resources were produced by Menzies School of Health Research as part of the extension of the No germs on me television advertising campaign developed in 2008 by the Northern Territory Government Environmental Health Division.

Australian Indigenous HealthInfoNet abstract

Evaluated publications

McDonald E, Cunningham T, Slavin N (2015)

Evaluating a handwashing with soap program in Australian remote Aboriginal communities: a pre and post intervention study design.

BMC Public Health; 15: 1188

Retrieved 27 November 2015 from http://dx.doi.org/10.1186/s12889-015-2503-x

Links

 
Last updated: 15 December 2015
 
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