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No germs on me hand and face washing social marketing campaign

 

Overview

This project aims to reduce rates of respiratory disease among young Indigenous children. It is an extension of the No germs on me television advertising campaign developed in 2008 by the Northern Territory Government Environmental Health Division.

The overall aim of this ongoing campaign is to promote handwashing to prevent faeco-oral transmission of infection among Indigenous populations. New advertisements are currently being developed that promote hand and face washing that focus on interrupting child to child transmission of respiratory infection.

A planned before and after study will evaluate the effectiveness of the campaign in regard to levels of message recall, any increase in levels of knowledge and any behaviour change influenced by seeing the advertisements. 

Abstract adapted from Menzies School of Health Research

Contacts

Menzies School of Health Research
Chief Investigator Elizabeth McDonald
PO Box 41096
Casuarina NT 0811
Email: elizabeth.mcdonald@menzies.edu.au

Links

 
Last updated: 13 March 2014
 
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