Skip to content

Key resources

  • Bibliography
    Bibliography
  • Health promotion
    Health promotion
  • Health practice
    Health practice
  • Yarning places
    Yarning places
  • Programs
    Programs
  • Organisations
    Organisations
  • Conferences
    Conferences
  • Courses
    Courses
  • Funding
    Funding
  • Jobs
    Jobs
Australian Indigenous HealthBulletin
 

Kick the habit

 

Overview

The Kick the habit campaign involved the development of films and other resources to increase awareness of smoking cessation options and reduce the prevalence of smoking in Aboriginal communities.

Three Aboriginal community controlled health services within New South Wales worked with a marketing company to create films and resources for the Kick the habit campaign. The result was a series of short films of local Aboriginal role models which targeted specific audiences including, Elders, youth and parents.

A number of other resources were developed such as brochures, posters, stickers and radio advertising to accompany the campaign.

Abstract adapted from Aboriginal Health and Medical Research Council

Related publications

Kick the Habit social marketing campaign (2010)

Aboriginal Health and Medical Research Council of NSW

A range of resources were developed for the Kick the Habit social marketing campaign to reduce smoking in Aboriginal communities.

Three short films were created using role models from local communities. The films were aimed at specific audiences and included:

A number of print files and radio ads were also developed to accompany the campaign including:

Abstract adapted from Aboriginal Health and Medical Research Council

Campbell MA, Finlay S, Lucas K, Neal N, Williams R (2014)

Kick the habit: a social marketing campaign by Aboriginal communities in NSW.

Australian Journal of Primary Health; 20(4): 327-333

Links

 
Last updated: 31 October 2014
 
Return to top