Beyond today - its up to you

• Reach:

  ACT

• Focus area:

  Indigenous

• Status:

  Current

• Evaluated:

  No

Overview

Beyond today...it's up to you is a community-based social marketing campaign to promote tobacco cessation and healthy lifestyle behaviours among the Aboriginal and Torres Strait Islander communities of the Australian Capital Territory (ACT) and surrounding regions.

The campaign features local members of the community telling stories about their motivations to live a healthy lifestyle. A range of formats are used tailored for young people, families and Elders including:

• posters and brochures
• short videos
• songs created and performed by local Aboriginal and Torres Strait Islander children and young people.

This program has been developed as part of the ACT Government Health Directorate's Aboriginal and Torres Strait Islander tobacco control strategy 2010/11-2013/14.

Contacts

Aboriginal Torres Strait Islander Health Unit
Level 2
11 Moore Street
Canberra City
GPO Box 825
Canberra ACT 2601
Ph: 13 2281

Links

• View information: Beyond today - its up to you
• View website: Aboriginal and Torres Strait Islander Health Unit