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Beyond today...it's up to you is a community-based social marketing campaign to promote tobacco cessation and healthy lifestyle behaviours among the Aboriginal and Torres Strait Islander communities of the Australian Capital Territory (ACT) and surrounding regions.
The campaign features local members of the community telling stories about their motivations to live a healthy lifestyle. A range of formats are used, tailored for young people, families and Elders including:
This program has been developed as part of the ACT Government Health Directorate's Aboriginal and Torres Strait Islander tobacco control strategy 2010/11-2013/14.
Abstract adapted from the Australian Capital Territory Department of Health
Aboriginal Torres Strait Islander Health Unit
11 Moore Street
GPO Box 825
Canberra ACT 2601
Ph: 132 281
This resource is a major online portal, which links to the following health promotion campaign materials, for Beyond Today, which includes significant information on tobacco cessation in a number of Aboriginal contexts, including:
The campaign features local members of the community, telling stories about their motivations to live a healthy lifestyle. It was created for Aboriginal and Torres Strait Islander people and is an initiative of the Aboriginal and Torres Strait Islander Health Portal, made available through Australian Capital Territory (ACT) Health.
Australian Indigenous HealthInfoNet abstract