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The Deadly choices program has been developed by the Institute of Urban Indigenous Health (IUIH) and comprises an eight week health education and capacity development course.
The program primarily targets young people aged 15 to 18 years and encourages participants to be positive role models and mentors for their family, peer group and community in leading a healthy lifestyle. It comprises eight modules:
Four schools within South East Queensland have implemented the program and it has been incorporated into the curriculum of two schools. In 2011/2012 the program was extended to an additional five schools. It has also been adapted for use with other community groups, including men's and women's groups.
An advertising campaign has been developed to promote the program. The Deadly choices campaign encourages Aboriginal and Torres Strait Islander people to make deadly (healthy) choices to tackle chronic disease and smoking. The campaign videos promote:
Abstract adapted from Institute of Urban Indigenous Health
Institute of Urban Indigenous Health
Deadly choices program
23 Edgar Street
Bowen Hills Qld 4006
Ph: (07) 3648 9500
Fax: (07) 3252 9851
These TV commercials provide information for Aboriginal and Torres Strait Islander peoples living in Queensland to lead a healthy lifestyle.
The video uses positive role models to encourage living a healthy lifestyle.
Australian Indigenous HealthInfoNet abstract