Stay strong and healthy – it’s worth it

• Reach:

  NSW

• Focus area:

  Indigenous

• Status:

  Current

• Evaluated:

  No

Overview

The Stay strong and healthy - it's worth it campaign is an Aboriginal prenatal mental health and drug and alcohol campaign run by the New South Wales (NSW) Ministry of Health. The campaign aims to raise awareness of the risks of drug and alcohol consumption during pregnancy, as well as the potential challenges of dealing with a mental illness at this time.

The campaign materials are designed for an Aboriginal primary target audience, including pregnant women, their partners, and families. The resources were developed in consultation with Aboriginal child and maternal health, alcohol and other drug, and mental health professionals. They use culturally appropriate communication, including simple, clear and visual messages and images.

The suite of campaign resources includes:

• radio advertisements
• posters
• postcard
• illustrated story book
• Facebook page.

The campaign also aims to raise awareness of 11 new specialist mental health and alcohol and other drug services available to pregnant Aboriginal women and their families. These services are co-located in Aboriginal Maternal and Infant Health Services across NSW in:

• Shellharbour
• Taree
• Wagga Wagga
• Griffith
• Gosford
• Narellan
• Coffs Harbour
• Mount Druitt
• Dubbo
• Walgett
• Broken Hill.

Abstract adapted from New South Wales Ministry of Health, and Stay strong and healthy - it's worth it

Contacts

Information on drug and alcohol services:
Alcohol Drug Information Service (ADIS)
Ph: (02) 9361 8000
Ph: 1800 422 599

Information on support services for individuals experiencing depression:
Perinatal and Antenatal Depression Association (PANDA)
Ph: 1300 726 306 (Helpline)
Ph: 131 114 (Lifeline - after hours)

Related publications

Stay strong and healthy – it’s worth it: campaign materials (2012)

NSW Ministry of Health

This resource package contains educational materials designed for pregnant Aboriginal women, their partners, and families. The resources use simple, clear visuals to convey the message to stay healthy during pregnancy. The resources include:

• radio advertisements
• posters
• postcard
• illustrated story book
• Facebook page.

The resource package was produced as part of the Stay strong and healthy - it's worth it campaign, run by the New South Wales (NSW) Ministry of Health. The campaign aims to raise awareness of the risks of drug and alcohol consumption during pregnancy, as well as the potential challenges of dealing with a mental illness at this time.

Abstract adapted from New South Wales Ministry of Health, and Stay strong and healthy - it's worth it

• Links
• View information: Download posters, postcards or a story book
• View information: Map of NSW Aboriginal maternal and infant health services
• View website: Facebook campaign page

Links

• View information: Gavin Jones Communications: case studies - Aboriginal prenatal mental health and drug and alcohol campaign)
• View information: Map of NSW Aboriginal Maternal and Infant Health Services
• View information: Stay strong and healthy - it's worth it (Facebook)
• View information: Stay strong and healthy - it’s worth it: campaign materials
• View information: Stay strong and healthy - it’s worth it: resource order form (PDF - 1010.3 KB)
• View website: NSW Ministry of Health