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The Metro tomorrow people program was implemented by the Heart Foundation, Multicultural Services Centre of Western Australa (WA), and the Aboriginal metropolitan community, in partnership with the North and South Metropolitan Public Health Units. The program was run only in WA, as part of the Swap it don't stop it campaign, the second phase of the Australian Better Health Initiative's Measure up campaign.
The Metro tomorrow people's primary target audience was adult Aboriginal people living in the Perth metropolitan area. It focused on three key areas of health promotion:
The Swap it, don't stop it campaign ended on 31 March 2013. The Australian National Preventive Health Agency (ANPHA) launched Shape up Australia in February 2013 as a follow-on from from Swap it, don't stop it.
Abstract adapted from Swap it don't stop it
Swap it don't stop it campaign
Heart Foundation of Western Australia
334 Rokeby Rd
Subiaco WA 6008
PO Box 1133
Subiaco WA 6904
Ph: (08) 9382 5935
Fax: (08) 9381 3383