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Australian Indigenous HealthBulletin
 

No safe amount - the effects of alcohol in pregnancy

 

Overview

The No safe amount - the effects of alcohol in pregnancy campaign was created by the Ngaanyatjarra Pitjantjatjara Yankunytjatjata (NPY) Women's Council Aboriginal Corporation. The program is an early intervention and prevention campaign designed to raise awareness of the harmful and permanent effects of using alcohol during pregnancy. This message is achieved through an education and advertising campaign, and a DVD resource that uses a combination of multimedia including animation and live action.

The campaign was developed in partnership with young people in the remote Aboriginal community of Imanpa, including script development, pre and post production, and casting. The stories contained within the DVD have been role played by local community members who were actively engaged in the process. In 2010, the commercials produced as part of the campaign were aired on Imparja Television. The three 30 second broadcast quality commercials are in both Pitjantjatjara (the local language) and English, and comprise of:

The campaign won the Outstanding Achievement in Aboriginal and Torres Strait Islander Health Award at the Deadly Awards in 2011.

Abstract adapted from Ngaanyatjarra Pitjantjatjara Yankunytjatjata (NPY) Women's Council Aboriginal Corporation

Contacts

Ngaanyatjarra Pitjantjatjara Yankunytjatjata (NPY) Women's Council Aboriginal Corporation
3 Wilkinson St
Alice Springs NT 0870
PO Box 8921
Alice Springs NT 0871
Ph: (08) 8958 2345
Fax: (08) 8952 3742
Email: enquiries@npywc.org.au

Links

 
Last updated: 13 May 2014
 
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