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Australian Indigenous HealthBulletin
 

Drug Aware drug driving education campaign

 

Overview

The Drug Aware drug driving education campaign has been developed to educate people about the harms of drinking alcohol and driving, and emphasise the need to get serious about the harms of drug driving. The Western Australian-produced campaign does this by showing people that there is very little difference between drug driving and drink driving. The key messages of the campaign aim to:

The long term goal of the campaign is to raise awareness of the dangers of driving while under the influence of drugs other than alcohol, and to ultimately modify driver behaviour to ensure a greater compliance with traffic laws and reduce drug-related road trauma. The campaign predominately features radio and online advertising targeted to reach anyone who might use drugs and drive, as well as outdoor advertising in identified high-risk entertainment venues and precincts. The Drug Aware drug driving education campaign is a joint initiative of the Drug and Alcohol Office of Western Australia, Road Safety Council and the Western Australian Network of Alcohol and Other Drug Agencies.

Abstract adapted from the Drug and Alcohol Office of WA

Contacts

Alcohol and Drug Information Service
Ph: (08) 9442 5000
Ph: 1800 198 024 (toll-free for country callers)
Email: adis@health.wa.gov.au

Related publications

Stay safe: drug driving: Drug Aware drug driving education campaign (2009)

Drug Aware

This resource package was produced as part of the Drug Aware drug driving education campaign, which was developed to educate people about the harms of drinking alcohol and driving, and emphasise the need to get serious about the harms of drug driving. The resources include:

Abstract adapted from Drug Aware

Links

 
Last updated: 27 February 2014
 
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