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National binge drinking campaign: Don't turn a night out into a nightmare

 

Overview

The National binge drinking campaign: Don't turn a night out into a nightmare launched in November 2008 and ran until June 2010. The campaign was funded by the Australian Government's $53.5 million National binge drinking strategy to address the high levels of binge drinking among young Australians. The primary target audiences was teenagers aged 15-17 and young adults aged 18-25 years, while the secondary target audience was parents of 13-17 year olds. The main objective of the campaign was to contribute, along with the range of existing education, policy and regulatory initiatives, to a reduction in harm associated with drinking to intoxication amongst young Australians.

The National binge drinking campaign consisted of:

Resources were produced for both the general public and educators as part of the campaign. These consisted of:

Abstract adapted from the Department of Health and Ageing

Contacts

Australian Department of Health and Ageing
GPO Box 9848
Canberra ACT 2601
Ph: (02) 6289 1555 (Switchboard)
Ph: 1800 020 103 (Freecall)
Email: alcohol.policy@health.gov.au

Links

 
Last updated: 6 November 2014
 
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