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The Drug Aware Cannabis Prevention Campaign is a State Government campaign for Western Australia (WA). The four-year campaign is a joint initiative of the Drug and Alcohol Office and the Western Australian Network of Alcohol and other Drug Agencies (WANADA). The overall aim of the campaign is to:
The message behind the campaign is 'Cannabis messes with your mind'. This message is aimed at parents and young people who use cannabis, and highlights the serious community misconceptions of cannabis being a harmless drug.
The campaign includes in-venue, radio, outdoor, press, and online banner advertising. The campaign also outlines information on and aims to increase awareness of the new laws surrounding cannabis use and possession in WA. In addition, radio advertisements designed for Indigenous people will be run in regional and metropolitan areas. The campaign website provides a link with information specific to Indigenous Australians (Strong Spirit Strong Mind).
Abstract adapted from Drug Aware and Government of Western Australia
Alcohol and Drug Information Service
Ph: (08) 9442 5000
Ph: 1800 198 024 (toll free for country callers)