Strong spirit strong mind metro campaign launched by Mental Health Minister

On 5 August, the Minister for Mental Health launched the Strong spirit strong mind metro project campaign.

This new media campaign aims to prevent and/or delay the early uptake of alcohol and other drugs by young Aboriginal people in the Perth metropolitan area.

The key messages of the campaign are that alcohol and other drugs can result in you doing things you may regret, and can get you into trouble with the law.

The campaign message has been informed through a consultation process with Aboriginal youth groups and agencies in the Perth area. This message will be conveyed through targeted cinema and radio ads, and will run in three phases over the next 12 months.

Cinema advertisements will run on the topics of:

• regret
• footy
• the law.

Funding for the project was made available through the Council of Australian Governments (COAG) Closing the gap National partnership agreement.

Source: Minister for Mental Health and drugaware.com.au

Contacts

Minister for Mental Health and Disability Services' office:
Ph: (08) 6552 6900

Links

• View information: Drug aware: Strong spirit strong mind metro project campaign
• View media release: Alcohol and drugs can lead to regrets