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The Care for kids' ears campaign was recently promoted at the Indigenous radio station, Ngarralinyi 2TLP 103.3FM, in the city of Taree, New South Wales, and is set to try to reduce the incidence and impact of ear disease in the Manning Valley Aboriginal community.
The Australian Government is investing nearly $10 million nationwide to tackle ear disease in Aboriginal and Torres Strait Islander communities and Ngarralinyi 2TLP 103.3FM will promote the campaign locally, intending to hold a further four program promotions throughout the next 12 months.
The frequency and extent of ear disease in Aboriginal and Torres Strait Islander people is significantly higher than in the wider population of Australia.
The objective of the campaign is to teach Aboriginal families about correctly caring for kids' ears and the importance of hearing in enabling kids to get a strong start in life.
The campaign of education and early detection features resources for parents and carers, as well as kits for health workers, nurses and doctors, teachers and early childhood workers.
Source: Manning River Times