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Date posted: 26 September 2011
The Indigenous Eye Health Unit at the School of Population Health is working to eliminate the blinding eye disease trachoma from remote Australian Indigenous communities. Trachoma is still prevalent in many outback areas and high rates of this disease have contributed 9% of preventable blindness in adults.
The official launch of the Clean faces, strong eyes campaign was held in Darwin in September 2011, and will engage community groups, schools and medical clinics to teach children, medical staff and teachers about the best way to prevent the spread of trachoma (by keeping children's faces clean of eye and nose secretions). The campaign introduced trachoma mascot Milpa the Trachoma Goanna who will join popular children's television character Yamba the Honey Ant to promote the campaign with young children and families.
The Clean faces, strong eyes campaign is part of the Trachoma story kit resources released in 2010, reinforcing the key message that facial cleanliness is essential to eliminating trachoma.