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Australian Indigenous HealthBulletin Alcohol and other drugs knowledge centre Yarning Places

New campaign to target sugary soft drinks

Date posted: 12 October 2015

An ad campaign from the Cancer Council, Heart Foundation and West Australian Health Department that aims to reduce Australians' daily intake of high sugar content soft drink is being rolled out in Victoria. The campaign also has an Indigenous-specific component which will air nationally on National Indigenous Television (NITV).

The Cancer Council said one in five Australians drink a can of some type of sugary drink every day, over a year that amounts to a sugar consumption of up to 14.6 kilograms. 'The problem with consuming a lot of junk food, particularly soft drink, is a long term problem,' said Dr Karen Hitchcock from Melbourne's Alfred Hospital. 'It's pure sugar, has no nutritional value at all, and can lead to obesity, diabetes, cardiovascular disease and cancer.'

Indigenous people in particular suffer disproportionately from higher rates of chronic diseases linked to over consumption of sugar, with a diabetes mortality rate three times higher than non-Indigenous people. Aboriginal health advocate, Jimi Peters, knows the consequences that sugar consumption can have. 'I have seen the complications, I lost my father at 21. I do believe if these promotional campaigns were around when he was a child, I may have had him a lot longer,' he said.

Source: SBS


Last updated: 4 November 2015
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