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Minister for Alcohol Policy, Delia Lawrie, and Police Commissioner John McRoberts launched an advertising campaign on 23 May to prepare those living in the Northern Territory for the Enough is enough alcohol reforms, which will take effect from July 1, 2011. Under the new reforms, problem drinkers will be banned from drinking and mandated into treatment, and a banned drinker register rolled out to help enforce the bans Territory-wide. ID scanners will be installed in take-away liquor outlets across the Territory, requiring people buying take-away alcohol to have their existing photo ID, such as a driver's licence, evidence of age card or passport, scanned at the point of sale. The advertising campaign has a simple message - from July 1, any customer must have existing ID to buy takeaway alcohol anywhere in the Territory.
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