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As part of their comprehensive Tobacco program, Miwatj Health in collaboration with Round 3 Creative, has produced a documentary to address the high rates of smoking amongst the Yolŋu of East Arnhem Land, Northern Territory.
This resource is unique in that it brings together new knowledge in health communications and behavioural concepts; underpinned by an ethnographic understanding of Yolŋu people, their culture and traditions around tobacco use. The documentary showcases the cultural position Yolŋu take towards tobacco and the role of the health workforce in addressing this deadly substance. It will contribute to shaping beliefs and attitudes around smoking and health-seeking behaviour, lending support to the efforts to de-normalising tobacco use.
Source: National Aboriginal Community Controlled Health Organisation (NACCHO)
Dr Lucas de Toca
Ph: 0432 655 432