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AFL coaching great Mark Williams has emphatically backed a ground-breaking all Australian football factory planned for Adelaide's northern suburbs that will tackle Indigenous disadvantage.
Around 90% of footballs are imported by Australia.
Chris Harms is seeking a private-public partnership to set up sustainable production of 250,000 footballs and Williams says it deserves commendation.
'It gives a sustainable job to Indigenous people. To give them a connection to a game they love and also make the balls is a great thing. I have seen the product and it is great.' he said.
'I look forward to it getting into masses audiences and distribution across Australia.'
Williams said the likes of Essendon premiership coach Kevin Sheedy, Australian of the year Adam Goodes and dual Hawthorn premiership star Shaun Burgoyne were behind the push to replicate the success Indigenous footballers into mainstream occupations.
'We are going to support it as much as we can,' said current Richmond assistant coach Williams, who like Sheedy ushered a stream of Indigenous players headlined by Gavin Wanganeen on to AFL lists.
'The Aboriginal boys know their responsibility to put back to their communities in any way they can. It is a win-win for everyone and a great story as well.'