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Australian Indigenous HealthBulletin Alcohol and other drugs knowledge centre Yarning Places

Bus drives home Project ice Mildura message

Date posted: 6 February 2014

Project ice Mildura has unveiled another eye-catching vehicle to drive home its message in the ongoing campaign against methamphetamine (ice) in Mildura, Victoria.

An eye-catching bus billboard is hitting the road from 17 January and will continue building community awareness about ice and its effects for the next eight months.

The Project ice Mildura community poster outlining the 'cold, hard facts about ice' will be displayed on the back of Sunraysia Bus Lines bus as it travels district roads, as well as visiting primary and secondary schools around Mildura and in the New South Wales towns of Buronga and Gol Gol.

Project ice Mildura spokeswoman, Rebecca Koren, from the Northern Mallee Community Partnership, said the bus poster was made possible by a $1000 donation from the Red Cliffs Lions Club. 'The back of a bus is a pretty big and obvious place for us to use and it will mean thousands more people - school children, parents and road-users - are exposed to our message,' Ms Koren said.

The bus and billboard posters are being supported by a series of smaller posters being placed at strategic locations in the community. They also come as a new advertisement carrying the Project ice Mildura message hits television screens through Prime Mildura.

President of the Red Cliffs Lions Club, Robert Wolfe, said the club had got involved as a community organisation, because ice was a community problem. 'Sunraysia is certainly not the only place being affected by this drug - but the unique thing about this community is that we are banding together to do something about it,' Mr Wolfe said.

Project ice Mildura forums for the general community are also held each month. They are scheduled at Sunraysia Community Health Services for February 11 and March 11.

Source: Mallee District Aboriginal Services


Last updated: 5 February 2014
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