World Breastfeeding Week 2013
World Breastfeeding Week (WBW) 2013 runs from 1-7 August. This year's theme is Breastfeeding support: close to mothers and highlights the need for support for mothers. Even when mothers are able to get off to a good start, all too often in the weeks or months after delivery there is a sharp decline in breastfeeding rates. A community support system for mothers is essential. Continued support to sustain breastfeeding can be provided in a variety of ways.
The objectives of WBW 2013 are:
- to draw attention to the importance of peer support in helping mothers to establish and sustain breastfeeding
- to inform people of the highly effective benefits of peer counselling, and unite efforts to expand peer counselling programs
- to encourage breastfeeding supporters, regardless of their educational background, to step forward and be trained to support mothers and babies
- to identify local community support contacts for breastfeeding mothers, that women can go to for help and support after giving birth
- to call on governments and maternity facilities globally to actively implement the Ten Steps, in particular Step 10, to improve duration and rates of exclusive breastfeeding.