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Australian Indigenous HealthBulletin
 

Geelong AFL Cats promote the Deadly choices message

 

The Geelong Football Club (the Geelong Cats) will run programs in Victoria to share anti-smoking, smoke-free and healthy lifestyle messages with Aboriginal and Torres Strait Islander youth. In some activities, kids will be put through their paces with footy drills and get to share a barbeque lunch with their AFL heroes.

Minister for Indigenous Health, Warren Snowdon, said at a meeting with Wathaurong Aboriginal Cooperative that the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) had received $150,000 in funding to deliver programs in partnership with the Cats, and to look at ways of rolling out the program across Victoria.

 

Mr Snowdon said ‘Starting in the Barwon region, Cats players Steven Motlop and Mathew Stokes will explain what deadly choices they have personally made.' Mathew and fellow Geelong Cat Allen Christensen will encourage young people to say no to smokes and adopt healthy lifestyle choices, including connecting to culture, healthy eating and physical activity through two Deadly choices TV commercials.

 

Mr Snowdon said the campaign is funded as part of the rollout of regional tackling smoking and healthy lifestyle activities across Australia.

 

‘This approach was first developed in Queensland by the Institute of Urban Indigenous Health, which engaged Rugby League stars including Sam Thaiday and Preston Campbell as sporting role models for the Deadly choices strategy Queensland,' Mr Snowdon said.

 

Source: NACCHO news

 

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Last updated: 22 July 2013
 
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