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Date posted: 10 July 2013
The governments of Australia and Tonga are working together through the Australian sport outreach program (ASOP), an AusAID funded initiative which is managed by the Australian Sports Commission, to tackle women's physical inactivity. In Tonga a large number of women are physically inactive, which contributes to a staggering 94 per cent being overweight or obese - and at considerable risk of developing lifestyle disease such as diabetes, heart disease or hypertension.
The result of this collaboration is the ‘Come on Tonga, Let's Play Netball' (Kau Mai Tonga) campaign. The Kau Mai Tonga is leading the way in sport-based health initiatives by using traditional marketing techniques to develop catchy mass media campaigns designed to change Tongan women's attitudes to being active. This approach has seen more than 376 teams register for the first Kau Mai Tonga tournament.
Source: Australian Sports Commission